Why do some cars sell better than others? Even though they are smaller, more expensive, and less practical? Research findings show: Almost all significant decisions are based on emotion.

Marketing and advertising are more effective when they appeal to the heart. Creative communication converts facts into emotional acceptance. This in turn anchors the advantages of a product in people more easily and more effectively. Creative communication is emotionally strong, strategically effective and rationally convincing.

Speer + Rogal is creative communication.