NEWS

01/10 The New Year 2010 starts with SAIC / Saudi Arabia

The New Year has started very well and Speer+Rogal expanded its engagement in the Middle East. Now the corporate brochure of SAIC –Saudi Advanced Industries Company, an investment company based in Riyadh/KSA, is finished. We’re looking forward to following tasks.

10/09 Speer+Rogal in Riyadh / Saudi Arabia

From 18th till 21th October 2009 the trade fair SAUDI PPPP 2009 took place in the RIYADH INTERNATIONAL EXHIBITION CENTER. TASNEE Petrochemicals was present with an awarded high class booth, designed by Speer+Rogal.

07/09 The Trainee Center of Hamburg – HAZ assigned Speer+Rogal

The trainee center of hamburg (HAZ e.V.) is an institution of well known companies of Hamburg. The aim of the institution is to help socially deprived, slow learning or young people with migration background to get their skilled worker certificate.
Speer+Rogal has been assigned to support the visual relaunch.

06/09 Speer+Rogal helps Frankfurt to reduce CO2

At the same time with the move to the new office Speer+Rogal won the pitch for a campaign announced from TraffiQ, local public transport institution of Frankfurt city.

Imbedded in the INTERREG IVC program from the EU, the PIMMS TRANSFER project started a school competition with the aim to reduce the CO2 emissions about 15%.
Fourteen European countries are involved, TraffiQ is the German participant.

Speer+Rogal developed the slogan for the German campaign which is: GDW – Geh Deinen Weg (means: go your own way).

Our company in the news.

05/09 We´ve moved!

Since 1st. May 2009 we have a new agency address. From now on we are located at  Roentgenstrasse 7 in D-68167 Mannheim, also known as “Alte Brauerei” (Old Brewery). The premium remodelled loft rooms offer an ideal ambience and neighbourhood for creative output.


08/08 Speer + Rogal expands its Arabian activities.

An international network of strategic business consulting and corporate communication is created. Strong backgrounds in strategy consulting, marketing, advertising, electronic media, event management and monitoring will now be offered to the Middle East and the Arabic world.

More on this later……….




02/08 TASNEE is proceeding


The work for TASNEE Petrochemicals (Saudi Arabia) is proceeding successfully with two elaborately designed brochures, the implementation of corporate- and marketing-presentations, various adverts, a complete seminar package and a trade fair concept .


12/07 Campaign for textile workers

The management board of IG Metall in Frankfurt/Main has commissioned Speer + Rogal to develop and implement an accompanying communication concept for one of the first collective bargaining rounds in 2008, the bargaining round for textile worker. Thus, proposals will be forwarded to the companies with clear statements and strong colors.
With the objective: More buying power and better conditions of work.

The nationwide campaign starts in January 2008.



12/07 Think plastic, think Tasnee

TASNEE from the Kingdom of Saudi-Arabia is one of the worldwide biggest producers of polyethylene and polypropylene. TASNEE marketing division has chosen Speer + Rogal as a partner to develop a comprehensive communication concept for their business unit plastics. The decisive factor for choosing Speer + Rogal was the creative mindset of the agency.

The focus of the marketing activities aims at the markets of Asia, the Indian subcontinent and Africa.



12/07 The Metropolregion Rhein-Neckar GmbH commissions Speer + Rogal

The Metropolregion Rhein-Neckar is one of the most dynamic business regions in Germany with about 100,000 companies (e.g. BASF, SAP, MLP, Roche, John Deere, ABB and others). Its elite university Mannheim-Heidelberg sets standards. Athletes, artists, technicians and scientists daily increase the reputation of this region.

Speer + Rogal is looking forward to this collaboration.



10/07. Top marks for Accu-Check

Top marks for the Accu-Check Parents’ Service of Speer + Rogal. In an extensive survey Roche Diagnostics checked out the CRM portal for parents of diabetic children and young people developed and maintained by the Mannheim advertising agency Speer + Rogal. The result: Target group satisfaction ratings were extremely high, with scores between 80% - 100%.



08/07. Blautal Center marks ten years of successful advertising in Ulm.

The Blautal Center is celebrating its 10th anniversary this year. Shortly after it opened Speer + Rogal were given the task of developing Blautal Center into a distinctive brand name in the region. Today it is impossible to imagine Ulm without the bright yellow, witty advertising slogans. These are supplemented by individual campaigns that are out of the ordinary. The level of recall is correspondingly higher than average (REWE-Mafo). Congratulations!



07/07. The City Outlet Zweibrücken engages the services of Speer + Rogal.

For the new City Outlet, Speer + Rogal developed a radio-based launch concept that had the task of achieving optimal exposure in the thinly settled region between Rhineland-Palatinate, Saarland and France. The Zweibrücken group chose Speer + Rogal based on their previous experience: One of the people involved in the decision process recalled positive interaction with Speer + Rogal in the past.



07/07. NRV is Speer + Rogal’s newest client

Speer + Rogal is the new full-service agency for Mannheim-based legal expenses insurer NRV. For over 50 years NRV has developed and serviced legal expenses insurance products for major insurance companies, and is one of the top insurance companies specialized in this area. The Mannheim advertising agency Speer + Rogal will restructure and cost-effectively optimize their client’s entire public presentation (web, print, advertising material) in line with a creative communications concept.



05/07 Disney campaign for C&A

The Walt Disney Company (Germany) has commissioned Speer + Rogal with developing the national C&A in-house launch campaign for the Disney Jeans product. The photo shoot with young people took place in Frankfurt. Running ads in magazines for the youth market is part of the campaign.



12/06 Speer+Rogal brings Studio Babelsberg to Ulm

In cooperation with their long-time partner for event management, the widely known Studio Babelsberg in Potsdam, Speer + Rogal set up a uniquely attractive special Christmas decoration in 2006 in the Blautal Center in Ulm. The team of the advertising agency also responsible for the Disney film events in Frankfurt carried out a Christmas concept that is probably without rivalty in Ulm: Pure Christmas and in previously unknown dimensions!